Over 350 million domain names are registered worldwide, and the majority of short, memorable .com domains are already taken. At the same time, user behavior has shifted: people now expect domain names to describe the function of the site they’re about to visit. This shift is fueling the popularity of new, purpose-specific domain extensions like .compare, .forum, and .feedback.
These domain endings are not experimental—they’re strategically designed for clarity, SEO advantage, and user trust. Whether you're launching a product review site, an online community, or a customer feedback portal, using a targeted domain tells your audience exactly what your site is about from the first glance.
.compare – For Decision-Makers and Comparison Platforms
The .compare domain is built for websites that help users evaluate options. It is ideal for platforms that compare products, services, prices, or performance metrics. If you're building a site that assists users in making informed choices, this domain provides immediate relevance.
A .compare domain offers clarity that a .com name rarely delivers unless heavily branded or explained. For example, a site comparing phones can simply be called "phones.compare", which makes its purpose instantly obvious to both users and search engines. This improves click-through rates and reduces bounce due to confusion.
It’s particularly effective for industries like electronics, finance, travel, or sustainable consumer goods, where comparison is a key part of the decision-making process.
.forum – Building Trustworthy Communities
The .forum extension is ideal for websites that prioritize interaction, collaboration, and knowledge exchange. Whether it's a tech support board, a hobbyist network, or a user-led customer community, .forum directly signals that the website is a place for dialogue.
Unlike .com domains that may require additional branding or UI cues to establish intent, .forum immediately communicates the interactive nature of the site. This builds user trust from the very first impression.
Organizations can use .forum domains to separate community engagement from commercial content. It’s also well-suited for decentralized platforms or open discussions around sensitive or technical topics, where credibility and clarity matter most.
.feedback – Real-Time Insights from Real Users
The .feedback domain is designed to create open channels of communication between organizations and their audiences. It is a clear and honest way to collect opinions, reviews, and suggestions in a structured, visible format.
Companies that value transparency and continuous improvement benefit significantly from hosting their customer input on a dedicated .feedback domain. It shows that feedback isn’t just tolerated—it’s welcomed.
Unlike traditional support forms buried in a .com site, a .feedback domain stands on its own and builds a reputation for openness. It works especially well for apps, hotels, restaurants, and digital platforms seeking to improve user satisfaction through direct dialogue.
Why These Niche Domains Win Over .com
The most intuitive .com domains are long gone or come with steep price tags. But availability isn't the only reason to look elsewhere. Choosing a domain like .compare, .forum, or .feedback creates built-in clarity and boosts your search relevance by aligning your domain with your core offering.
Search engines are evolving to reward contextual precision. These niche TLDs improve SEO by matching the user’s intent more closely than a vague .com name ever could. They also improve user trust and navigation, leading to better engagement and lower drop-off rates.
Ready to Stand Out Online?
Choosing the right domain extension is no longer just a branding decision—it’s a strategic move. With .compare, .forum, and .feedback, you don’t have to explain what your site does. The domain name does it for you.
Register your next domain today at NicNames.com and start building a web presence that’s clear, modern, and built for your audience.


