An architecture website is not a formality. It is positioning. The extension you choose defines whether you look like a generic contractor, a design-led studio, a tech-driven innovator, or an urban-scale strategist. In 2026, architecture brands compete not only through projects, but through clarity of specialization. The right domain zone makes that positioning immediate.
.ARCHI — Precision Branding for Licensed Professionals
The .ARCHI extension is not decorative. It is declarative. It signals that the website belongs to architecture professionals, not lifestyle bloggers or furniture retailers.
This works especially well for licensed architects, competition-focused studios, and firms targeting international clients. A site built on this extension strengthens credibility in RFP submissions, award entries, and public tenders. It also suits architects building authority-driven platforms such as thought-leadership blogs, BIM methodology case studies, or sustainability research publications. The domain itself becomes a filtering mechanism for serious clients.
.DESIGN — Architecture at the Intersection of Tech and Aesthetics
Many architecture firms no longer define themselves only by buildings. They design systems, user flows, digital twins, and spatial experiences. The .DESIGN extension reflects that broader, cross-disciplinary identity.
This is ideal for studios combining architecture with parametric modeling, computational design, 3D visualization, or immersive environments. It also fits design-tech startups building tools for architects. A strong use case is a platform presenting AI-assisted generative concepts, interactive portfolio navigation, or high-end architectural visualization services targeting global developers.
.BUILD — From Concept to Execution
In an era of integrated project delivery, the line between architect and builder continues to blur. The .BUILD extension positions a brand closer to implementation, performance, and measurable outcomes.
This domain works for design-build firms, modular construction companies, sustainable housing developers, and construction innovation startups. It supports microsites for specific residential complexes, infrastructure projects, or mixed-use developments. It signals execution capability rather than just conceptual strength, which is crucial when attracting investors or large-scale partners.
.CITY — Urban Strategy and Smart Infrastructure
Architecture increasingly operates at city scale. Climate adaptation, mobility, zoning reform, and data-driven urbanism shape how firms position themselves. The .CITY extension aligns directly with that macro perspective.
It fits urban planning consultancies, smart mobility labs, civic engagement platforms, and public-private innovation initiatives. A strong application would be an interactive masterplan presentation platform, a digital hub for community consultation, or a research-driven site focused on resilient infrastructure strategies. The extension immediately frames the conversation around scale and policy impact.
.STUDIO — Contemporary and Agile Identity
The word “studio” has become shorthand for focused, collaborative, and design-led practice. The .STUDIO extension reinforces that identity without sounding corporate.
It works well for emerging architecture collectives, experimental concept labs, architectural photography teams, and boutique firms targeting culturally engaged clients. It is particularly effective for visually minimal portfolio sites where brand tone matters as much as project size. The extension supports positioning around creativity, not bureaucracy.
Architecture branding in 2026 is strategic, not accidental. Your domain communicates specialization, scale, and ambition before a single image loads. Choosing the right extension is not about aesthetics. It is about market positioning.
Secure your architecture-focused domain today at NicNames.com and define how your practice is perceived from the very first click.


